The Kurfürstendamm, known locally as the Ku'damm, is one of the most famous avenues in Berlin. The street takes its name from the former Kurfürsten of Brandenburg. This very broad, long boulevard can be considered the Champs-Élysées of Berlin — full of shops, houses, hotels and restaurants. In particular, many fashion designers have their shops there, as well as several car manufacturers' show rooms.